Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself typing up a forecast by a major Public Relation's firm for a major pharmaceutical company of what life would be like in the year 2000. Market research predictions included telephones with monitors that could help you see people while you talked, fax machines that could transmit information over telephone wires, microwave ovens for reducing food defrosting time from hours to minutes and other devices that have certainly come to pass. In the lifestyle area, predictions proved less valid. Not only would Americans be enjoying longer lives, it foretold, but they would have shorter work weeks, more vacations and overall, a more leisurely lifestyle. An iota of truth, but mostly wishful thinking when we read 2005 front pages.

I will always remember being called to account because the final document the Client saw had several typos. Presentation counts in this field.

PR firms attempt to influence the major media who in turn help persuade viewers, listeners and readers to think or act in a particular way. The people who enter the profession and those in the media usually have a gift of gab, a facility with the written word, a decent IQ and a certain love affair with risk.

Fortune tellers don't make much money. But most PR firms charge a substantial amount of money to present their client, product or service in a positive light to the media. People are continuously reporting polls or surveys as if they are fact, when, in truth, often the questions asked are the reason for the results tendered. Trends are so swift these days, just when buzz begins, another bee is buzzing a different tune.
Tip! Teenage Gambling Addiction is very self destructive and leads to low self esteem. Just because your teenage appears happy doesn't mean they are happy.

Here is the PR agency drill. A brainstorming session consists of several persons who try and identify a project, tag line or campaign hook that will capture the right response from the media while delivering the Client message. Then a qualified person writes the plan, another person interfaces with the Client and still other people "pitch" the media. Often times in large firms, a separate TV department usually has close ties with the producers of various programming. You can pitch the same story to ten different venues, and come up with ten different responses. It is an expensive process.

Since everyone is trying for the biggest hits first, and the spots are truly limited, the pitchers have to be focused and persistent. Then it becomes a numbers game. The more balls you throw, the more likely you are to get a strike. The more strikes you pitch, the more likely your team will win, and the competition will be beaten. The more consistent your story, the more believed you will be. The more you can afford to spend, the more you get to use credible spokespeople to help tell your story. It is a numbers game.
Tip! Gamblers Anonymous homepage describes compulsive gambling as an illness that is progressive in its nature, which can never be cured, but can be arrested. Before coming to Gamblers Anonymous, many compulsive gamblers thought of themselves as morally weak, or at times just plain 'no good'.

So by all means pitch "Oprah" first if you have a story that will hug her heart. Next work the syndicated morning shows. Then try the syndicated writers at the major news services when your news is hard and important. Talk to AOL when you have the money, or put it in the movie theatre, the newest venue for enlightening if not annoying a captive audience.

But you can also tell your story with incredible reach and exciting response if you use newspaper mat features to newspapers nationwide via Points of Persuasion Syndicate. For $2100, your message gets faxed to 10,000 plus print and online newspaper outlets immediately. Newspapers use the free columns. Your message gets printed exactly as you tell it, or your captioned color illustration tells the story just the way you approved it. You've increased your chances of the public reading a product or service mention, you've had the help of expert PR people with years of presentation skills behind them, your story will stay on their editorial website for six months to a year, and you get quarterly usage reports to help impress you if you are the business owner or your Clients if you are an agency.
Tip! You've got to look ahead and see what life you're creating for yourself and those you love. And if you can't stop on your own, then get Stop Gambling.

Best of all, the educated, well-off suburban consumer gets time to find out something informational that can help them and their family live a better life. It seems likely that any marketer would find this a low-budget risk worth taking.
Tip! Compulsive Gambling Addiction http://www.compulsive-gambling-addiction.

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Myrna Greenhut is currently president of P-O-P-S(http://www.p-o-p-s.com), a service designed to supply incremental PR impressions for companies, Associations and PR agencies. As a consumer product publicist, she has been with numerous independent and advertising affiliated PR agencies like The Rowland Company, Ogilvy & Mather, Cairns & Associates, D-A-Y as well as having done major freelance PR projects for Avon Products Incorporated

Online Gambling Causing Credit Card Debt

It is the latest craze at the moment and everyone seems to be enjoying gambling at home with the increase of poker sites on the internet, but its not good news if you are running up debts on your credit card. I don't know about you but it seems that I have a misconceived perception of time when I am sitting at my computer; time just seems to fly by. The longer you are gambling on an internet poker site, the more money you are spending.

Online gambling is being seen as pushing up consumer debts and that's not good for the UK economy. Figures from the government have revealed that the amount of money spent on gambling last year was £42.8 million; in 2001 that figure was only £8.6 million. It is a perturbing sharp increase. Internet sites that have been registered outside the UK have not been included in the government figures of money spent.
Tip! 8) Borrowing large sums of money but have not knew assets caused by their problem gambling addiction.

The glamorization of gambling, especially poker, by celebrities at the moment is partly to blame for the rise in gambling. Sitting at home on your computer can undermine your ability to spend your money wisely. Internet poker sites or casino sites allow you to insert your credit card details; once your details have been entered you can continue gambling up to your credit limit. Some gamblers are maxing out numerous credit cards at a time to try and win back money they have lost with the Debt Advisor group seeing some individual debts as high as £100,000. Casinos have a strong cash culture unlike internet gambling where it is your credit card that does the spending. Using cash instead of your credit card makes you more aware of the amount you are spending.
Tip! The I Stopped Gambling So Can You website continues to receive alarming emails from friends family and the compulsive gambler. The site was developed to help people associated with compulsive gambling addiction.

The growth of gambling online in the next five years is predicted to be around 22% a year while playing poker online is said to rise by 44% a year. Gambling through your mobile phone is now also being offered by companies which could see even higher debts being accumulated.

Gambling has always seen its fair share of creating debt problems but with easier accessibility it may cause more households to suffer from unmanageable debt. Other household members are usually unaware that there is a debt problem looming not realizing how much is actually being gambled, the more desperate people become to win back their money the higher the stakes become seeing people usually losing more and more.

If you are suffering form credit card debt problems through internet gambling there are many organizations that can help you. Seeking help sooner rather than later will prevent even more debt.

Joseph Kenny is the webmaster of the credit card comparison sites http://www.credit-cards-info.com/ and also http://www.creditcards121.com/